Global ride-hailing platform.
Problem
Most recent engagement. A global ride-hailing platform expanding the South America vertical. Existing operations in 5 countries, $40M annual P&L, courier acceptance rate falling, ops cadence inconsistent country-by-country. Founder asked: build the operating engine for the next 4 countries while fixing what is broken in the existing 5.
Approach
Four workstreams ran in parallel. First, a unified scorecard across countries covering delivery rate, first call resolution, churn, and unit economics, replacing five country-specific reporting templates that did not reconcile to each other. Second, a weekly operating cadence (Monday team check, Tuesday VP report, Tuesday through Thursday problem work, Friday wrap) installed in every market in sequence. Third, a bid distance algorithm for courier acceptance using dynamic radius opening based on local supply density. Fourth, a Paraná-versus-Colombia capital reallocation business case showing where investment would and would not move outcomes.
Outcome
Courier acceptance rate increased 25% in the first month after the bid distance algorithm shipped. $40M P&L stayed on plan through expansion. Operating cadence held in 8 countries by the time of handoff. Capital reallocation case identified two markets that would grow without investment, freeing budget for one market under active competitive pressure. The cadence system still runs after the operator left the seat.